Google Ads podcast placement now available

Google announced today that advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.”

According to Edison, among weekly podcast listeners in the US, YouTube is the second most frequently used service for consuming podcasts.1 Advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.

For help getting started, visit the placement targeting page on the Google Ads Help Center.