6 Digital Marketing Trends and Strategies for 2022

On Dec 20, 2021

Digital marketing has come a long way in the last decade, and we can’t wait to see what new trends will emerge over the next year. Read further to help you make your digital marketing strategies your company need in 2022!

1. Increasing Customer Expectations

One of the most significant digital marketing trends for 2022 will be that customers’ expectations are rising. As consumers become savvier with their devices, they’ll expect to have the same level of understanding when browsing your website or using your app. As a result, you’ll need to make your website more interactive and customer-centric.

These digital marketing trends are driven by consumers’ relentless desire to get their hands-on technology. Digital marketing trends will define the way businesses communicate with customers in the future, which is why it is so essential for marketing and advertising professionals to stay on top of them.

2. Brands Increasing Awareness of Environmental Impacts

Brands have a tremendous amount of power to create social change. They can use that power for good by being transparent about their environmental impacts, stepping up and addressing critical issues such as ocean pollution, and working with their stakeholders to develop innovative solutions. Pepsi has been a leader in this way.

3. More Data and Customization

More and more data is created every day, and as marketers become savvier about how to use this data, they’ll be able to offer increasingly personalized content. Data will be used not only for personalization but also to make better predictions about their customers’ wants. This combination of data and customization will benefit marketers, who will have better tools to deliver their message.

4. Get Smart About Your PPC Ads

When crafting your paid advertising strategy, you need to set out your digital marketing goals, targeting, channels, and messaging. This is where your insights and analysis become crucial. For Wild Life Distillery, we strategized three campaign concepts to address their objectives: encourage tasting room visits, boost liquor store sales, and increase online purchases.

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Choose your digital channels wisely. Platforms like Google and Facebook are key for almost any online advertising campaign. But, if you’re marketing a travel experience, you may want to expand your mix with ads on TripAdvisor. Selling a lifestyle product targeted at Millennials and Gen Z? Consider paid promotions on a social media platform like Pinterest or TikTok.

Craft your messaging around your differentiators. Leveraging Wild Life Distillery’s beautiful nature photography, our creative highlighted their Rocky Mountain story and distilling process. This was combined with strong calls-to-action tied to their digital marketing objectives.

Track and adjust your approach. An online advertising strategy is only as successful as what you measure. Based on your goals, define key metrics like website traffic, click-through rate, and conversions. Monitor your progress and refine your targeting as the months progress.

5. Empowering Creativity and Innovation

Creativity will play an increasingly significant role in the marketing world. The growing need for creativity and innovation will drive this trend. The current global demand for creativity and innovation will create more opportunities for creative individuals willing to take risks.

6. Augmented Reality and Virtual Reality

Digital Marketing has changed a lot in the last decade with the rise of new technologies. Social media, mobile devices, and big data have become daily marketing staples for brands. In 2022, virtual reality and augmented reality will be even more common in marketing campaigns. Brands will use these technologies to create engaging content and show consumers how products work in real life.

Prepare a Targeted Digital Marketing Strategy

In 2021, we saw many changes in the world of marketing and business. From the hype for blockchain to the massive shift in social media platforms, one thing is for certain – there are new trends emerging that can drastically change your digital marketing efforts.