SoftBank proposes $30 billion merger between Yahoo Japan and Line

Japan’s SoftBank plans to merge internet unit Yahoo Japan with messaging app operator Line to create a $30 billion tech giant, as it bags struggling internet companies to bulk up against rivals like Rakuten.

The telco in a statement said Yahoo Japan, which last month changed its name to Z Holdings, will merge with Line, owned by South Korea’s Naver, in a deal to be completed in October 2020.

The companies aim for a definitive agreement by next month in a transaction that will see SoftBank and Naver form a 50:50 venture that will control Z Holdings, which will in turn operate Yahoo Japan and Line.

SoftBank Corp and Naver, which owns 73% of money-losing Line, plan to launch a tender offer for Line’s remaining shares at 5,200 yen each – a 13.4% premium to the shares’ price before news of the merger broke. Line’s shares were up 2.6% at 5,180 yen in early Tokyo trade on Monday.

Line has been looking for growth through expansion into areas such as QR code payments with Line Pay, but has been squeezed because of its limited funds and heavy-spending peers including SoftBank, which has a rival service called PayPay.

The merger deal is the latest example of consolidation in Japan’s technology industry. SoftBank this month completed its acquisition of online fashion retailer Zozo, whose founder and ex-Chief Executive Yusaku Maezawa sold down his stake following a series of missteps.

Coming at a time of heightened political tension between Japan and South Korea, the merger might be the two countries’ most significant economic cooperation of the last decade, Jaewoong Lee, a South Korean serial entrepreneur and founder of Naver rival Daum wrote on his Facebook page late on Sunday.

Z Holdings will continue to be a consolidated subsidiary of SoftBank Corp, which is a unit of investment conglomerate SoftBank Group. Z Holdings and Line will hold a news conference at 0800 GMT.