Google Local Pack Ad Label Feels Even More Subtle

So with the new Google mobile design and the favicons and this ad label, the local pack has also adopted it. It looks even more subtle and more like the organic results than ever before. Yes, while the main listings have this ad label, at least the organic results may have brighter favicons to differentiate them. But this local listings don’t.

Joy Hawkins shared a screen shot of one example on Twitter:

Here are some of the responses:

That is sooooooooooo visible ????

— Mike Ramsey (@MikeRamsey) May 25, 2019

Becoming a joke now, GMB is the the next target.

— Chris Avery (@GetChangedZA) May 27, 2019

Ugh. Google is getting kind of evil. https://t.co/efONAWEVYQ

— Darren Shaw (@DarrenShaw_) May 26, 2019

The more I see this black ad label in the search results, the more I feel disappointed in Google for crossing a line.

Forum discussion at Twitter.