On-line bazaar peddles fake news as advertising ploy

MANILA, Philippines–E-retailer Promo Buying Bazaar has a weird approach of selling its merchandise–peddling faux contents.

The web site, which plugs its merchandise on its Fb web page, says it sells books on-line.

Nevertheless it seems to be just like the store employs a advertising technique that’s unconventional.

In its bid to promote its e-book Common Magnificence, that includes newly-crowned Miss Universe Catriona Grey, Promo Buying Bazaar positioned 10 adverts on Fb.

In considered one of its sponsored contents, the net buying startup digitally manipulated an INQUIRER.internet breaking information story about Grey bagging the Miss Universe 2018 crown in a contest held in Bangkok final December 17. Promo Buying Bazaar altered the headline to learn: “Catriona Gray was accused of cheating after winning Miss Universe.”

The Information and Advertisements part of its Fb web page has 10 sponsored contents positioned on the enormous social networking website. All adverts carried faux headlines, mainly saying that Grey broke the Miss Universe contest guidelines and that the pageant judges took again the crown.

When clicked, they might result in the e-book Common Magnificence.

All of the sponsored contents had been initially in English however after being reported to Fb as a rip-off, the headlines had been modified and now written in Filipino.

INQUIRER.internet has despatched a message to Promo Buying Bazaar by way of its Fb web page, asking the net store to take down the digitally manipulated INQUIRER.internet information.