Singapore Foodie channel’s Malaysian parent raises funding for expansion

Penang-based Good Foodie Media — the startup behind the online food channels Penang Foodie and KL Foodie has secured RM220,000 (US$53,000) from the city-based i4 SeedFund and several angel investors.

The company plans to use the funds to expand to Singapore, Bangkok and Johor in 2019. A part of the money will also go into strengthening its market presence and its digital content (video and article).

Founded in 2018, Good Foodie Media produces food-, event- and travel-related content in the form of daily food review videos, listicles, event postings, and food deals compilations. Good Foodie Media currently has presence in Penang and Kuala Lumpur.

The company claims it has over one million followers across multiple social media platforms. Its content reached 32 million and generated over 16 million video views in November.

Since its debut in early this month, its channel Singapore Foodie’s viewership has grown to reach three million, and has over one million video views.

The one-year-old startup is profitable from day one. The entity makes money via video advertising, advertorial, branded content and agency work.