Popular Stories About Creativity in 2018
Do creative agencies bloom in adversity? They might, if 2018 is any indication. Despite it being a rocky and often chaotic year for the agency world, 2018 saw an astounding range of strong creative ideas as illustrated by our Top 25 ads of the year.
So what resonated with Adweek readers? Here’s a look at our 25 most-read Creativity stories in 2018:
No. 25: McDonald’s Agencies Rush to Reference Banksy’s Shredded Painting With Fry Art
No. 24: The New York Giants Had the Time of Their Lives Making This Dirty Dancing Super Bowl Tribute
No. 23: Red Stripe Says That, Whatever the Cost, It Will Buy a New Bobsled for Jamaica
No. 22: How a Hidden Design Flaw Makes the Starbucks Logo Look Perfect
No. 21: Check Out All 30 Grand Prix Winners From Cannes Lions 2018
No. 20: H. Jon Benjamin, the Voice of Archer and Bob’s Burgers, Is Now Also the Face of Arby’s
No. 19: ‘You Want Me to Write FCK on a Bucket?’ How KFC’s PR Crisis Became a Print Ad for the Ages
No. 18: Think IHOb Is Bad? Here Are 4 Other Brands That Tried to Change Their Names
No. 17: A Lump Was Placed on ‘the World’s Most-Touched Breasts’ to See If Anyone Would Notice
No. 16: The 25 Best Ads of 2018
No. 15: Burger King’s New Trolling Ploy Sends Fans to McDonald’s to Unlock a 1-Cent Whopper Deal
No. 14: KFC Responds to U.K. Chicken Shortage Scandal With a Timely ‘FCK, We’re Sorry’
No. 13: Nike’s New Colin Kaepernick Spot Inspires You to Pursue Your Craziest Dreams
No. 12: Bless This Designer for Remaking Famous Logos to Teach Us Which Fonts They Use
No. 11: OkCupid Redefines ‘DTF’ in Striking Ads That Are Like Little Works of Art
No. 10: Baffled by Conceptual Art? So Are Will Ferrell and Joel McHale in This Museum’s Short Film
No. 9: The 5 Best Ads of Super Bowl LII
No. 8: Burberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here’s What We Got
No. 7: Ryan Reynolds’ Snarky Out-of-Office Emails Are So Popular, They Melted His Gin Brand’s Servers
No. 6: This Comically Savage Election PSA Will Scare Every Millennial Into Voting in the Next Election
No. 5: Ikea Wants You to Pee on This Ad. If You’re Pregnant, It Will Give You a Discount on a Crib
No. 4: Here’s the Data Behind IHOb’s Seemingly Stupid Name Change
No. 3: This Look Inside Spike Jonze’s Apple Ad Is as Fascinating as the Film Itself
No. 2: Netflix Created a Clean, Custom Font That Could Save the Company Millions
No. 1: Burger King Deviously Explains Net Neutrality by Making People Wait Longer for Whoppers