Turning word-of-mouth marketing into a B2B weapon | Advertising

The hotel app worked like a charm. Not only was I able to choose my room, I bypassed registration and used a digital key to open the door. Excited about this experience, I shared it on Twitter tagging a couple of CX experts, one of whom said, “love that too but at Doubletree, it’s worth stopping at the front desk for your cookie.” Touch. An app is cool but cookies are a faster to way to your customer’s heart and wallet and pertaining to this article, far better at generating consistent word-of-mouth.

Continue reading at AdAge.com