Pinterest poaches Athleta’s Andréa Mallard as its first CMO | Advertising

Athleta Chief Marketing Officer Andra Mallard has left the Gap Inc.-owned brand to join Pinterest as its first-ever CMO.

Mallard, a former journalist who transitioned to marketing with a stint as CMO at Omada Health, joined Athleta last year. She helped the sportswear brand continue its position as a bright spot in Gap’s portfolio with female-focused campaigns highlighting the importance of women’s empowerment something that should bode well for Pinterest.

At Pinterest Mallard will be charged with centralizing marketing teams. Pinterest’s vertical partner strategy, consumer partner marketing and creative teams will soon operate as one unit, rather than silos as previously had been the case, according to a Pinterest spokesman. Mallard, who started at Pinterest on Oct. 29, reports to Chief Operating Officer Francoise Brougher.