Lumine set to launch in Indonesia | Digital Asia

Japanese urban retail concept Lumine is set to open its first store in Jakarta in December.

Opened in partnership with local retailer Time International, the store at the Plaza Indonesia mall will be Lumine’s second overseas location. The launch is timed to commemorate the 60th anniversary of the establishment of diplomatic relations between Indonesia and Japan.

President and CEO of Lumine Yuji Morimoto said: “We are very excited to launch our second overseas store, to collaborate with a leading retailer Time International, in Plaza Indonesia. For both Indonesia and Japan, this year is a meaningful anniversary. We hope to become a place that stimulates the sensibilities of our customers, not just a place where they can purchase products.”

The approximately 1200sqm specialty store offers chic Japanese lifestyle and fashion brands.

Offerings include womenswear, menswear, miscellaneous lifestyle goods, and a café. Its main target customers are independent women with a global outlook who are sensitive to trends and possess unique and distinctive styles.

Lumine operates 15 branches in Japan and one in Singapore, which opened last November.