Macy’s taps Facebook for holiday effort | Advertising

The holiday shopping season is just two months away and retailers already appear to be betting on small business. Macy’s announced this week that it is teaming with Facebook to highlight lesser-known brands in its the Market @ Macy’s in-store concept shop. Launched earlier this year, the initiative serves as a brick-and-mortar pop-up space for emerging brands, which sell goods in the space for a month or more.

Beginning in November and running through January, Facebook will feature roughly 150 e-commerce brands in nine Macy’s stores, including New York, Pittsburgh, Las Vegas and San Francisco. The brands, which are Facebook advertisers, sell in categories such home goods, beauty and apparel. Businesses that have already signed on to the initiative include Love Your Melon, which is a hat company with a charity component, and Charleston Gourmet Burger Company.

“All over the world people are running businesses, big and small, that have inspiring stories and we want to help them succeed,” said Michelle Klein, director of North American marketing at Facebook, in a statement.

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