Goodbye bots, hello ‘people marketing’ | Advertising

One chief marketing officer who does not suffer from FOFB is Jeanniey Mullen of Mercer. Having started several digital companies, Mullen understands both the tech world and how to make the most of limited budgets. For Mercer, Mullen believed the biggest opportunity was to arm its 21,000 employees with “authentic, inspirational and relatable” content, an approach she dubs “people marketing.” In our interview below, you’ll learn the details behind Mercer’s remarkably effective and relatively low-tech employee activation program.

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