How Tide Pods Challenge led to last-minute edits for Super Bowl | Advertising

For weeks prior to the game, social media had been going wild with memes of kids eating toxic Tide Pods, and the “Tide Pods Challenge,” as it was dubbed, not only threatened to hurt the brand, but threw its planned “It’s a Tide Ad” campaignwhich featured the podsinto disarray.

Continue reading at AdAge.com