Uber picks Beam Suntory exec as its first-ever CMO | Advertising

Uber has tapped seasoned packaged goods executive Rebecca Messina as its first-ever global chief marketing officer as the 9-year-old ride-hailing company looks to bolster its global marketing capabilities in preparation of going public next year.

Messina, 46, has spent the last two-and-half years as global CMO at liquor maker Beam Suntory. Before that she spent 22 years at Coca-Cola Co. in roles including senior VP-marketing and innovation for venturing and emerging brands. At Uber she will be charged with “building a global marketing organization that can support the company’s growth going forward,” according to statement from Uber.

She arrives three months after Uber parted ways with high-profile marketer Bozoma Saint John. She was named CMO of entertainment conglomerate Endeavor in June.

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