Rite Aid picks Havas for creative and brand marketing | Advertising

Rite Aid Corporation has selected Havas North America as its new agency of record for brand strategy and creative following a review that kicked off earlier this year.

Havas’ newly created “Well Village” will pull from across the agency’s network in North America to work with Rite Aid on a range of marketing services. The team will be based in the agency’s New York office and tap into the rest of the agency’s North America offeringsincluding its relationships with Vivendi or Universal Music Group should this makes sense, says Paul Marobella, Havas Creative North America CEO and chairman.

The announcement comes weeks after Rite Aid’s proposed merger with Albertsons was called off. Last year, Rite Aid’s proposed merger with Walgreens Boots Alliance was also called off. That potential partnership had drawn antitrust scrutiny.

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