Should the killers of ‘the Taylor Swift of condiments’ be brought to justice? | Advertising

From time to time, as part of our continuing media-about-media coverage, we here at Ad Age like to direct your attention to stories we think you should read. Our No. 1 recommendation at the moment: “How Millennials Killed Mayonnaise,” by Philadelphia Magazine columnist Sandy Hingston, who writes about gradually realizing that,

… While I wasn’t watching, mayo’s day had come and gone. It’s too basic for contemporary tastes pale and insipid and not nearly exotic enough for our era of globalization. Good ol’ mayo has become the Taylor Swift of condiments.

The always-delightful Hingston takes anecdotal experience from her own family, briefly dives down a historical rabbit hole (e.g., FYI: Richard Hellmann, of Hellmann’s mayo fame, has a weird Titanic connection), decontructs the mayo-hating she sees in the media, and then connects it all to larger cultural crosscurrents:

Continue reading at AdAge.com