Infographic: What brands should know about push notifications | Public Relation

The push notification is the perfect tool for putting your organization in
your audience’s pocket.

As mobile devices become indispensable to modern living, organizations must
get their messages onto these ubiquitous devices. When users opt in, they
are asking for reminders and missives that provide helpful, data-rich
content.

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The push notification can be a game-changer for your organization, but
don’t overdo it. Pesky reminders will lead annoyed users to delete your
app—and potentially abandon your brand.

When is a push notification an appropriate tool for your organization?

This infographic
from
CleverTap
offers tips for how to implement these alerts in your communication
strategy with data from various industries that use them.

It suggests:

• Make it personal.
  Basic personalization increases open rates by 9 percent.
• Use emojis.
  The friendly symbols increase opens by 70 percent.
• Keep it short.
  The ideal notification length is never more than 90 characters.

To discover how to use push notifications in your strategy—and how to
develop your own unique style—read the rest of the infographic below.