Olay goes with the ‘flow,’ adding Badger & Winters for new campaign | Advertising

Heiert says he’s admired Badger & Winters’ work, including the corporate #WeSeeEqual campaign launched last year, enough to have the shop handle one of P&G’s most prominent billion-dollar brands. Principal Madonna Badger has been personally involved, he says. Small Girls, New York, is handling PR behind the effort and Momentum Worldwide is handling a New York Fashion Week event.

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