Digital Marketing News: Google’s New Ad Tools, Facebook’s Snoozefest, and LinkedIn’s QR Code Refresh | Marketing
Google leans more on algorithms for ads as critics highlight risks
Google has unveiled a slew of new ad-buying tools that incorporate machine learning, and expanded availability of a utility for running the best text-based search result ads. What will the new ad tools announced Tuesday offer for digital marketers? Reuters
Facebook Adds Keyword ‘Snooze’ Option to Help User Avoid Spoilers
Facebook has launched a new feature allowing users to hide certain words, effectively snoozing them for 30 days. How might marketers be affected? Social Media Today
Google’s New Speed Update Works On Gradual Scale; Small Improvements Matter
Google has shared information about its latest search algorithm update, which has a greater focus on site load speed that takes into account even the smallest increased efficiencies. SEO Roundtable
500px Nukes 1M+ Creative Commons Photos
Popular image hosting firm 500px has removed access to over a million Creative Commons photos, as part of its move urging marketers to instead use Getty Images and VCG. PetaPixel
Google announces Google Marketing Platform Partners program
Google announced the consolidation of its marketing partner program, with individuals, companies, and sales partners on a new approved-training list. Marketing Land
Internet mainstay StumbleUpon shuts its doors
One-time Internet mainstay StumbleUpon has finally shuttered its 16-year-old service, while the site’s founders simultaneously launched a new content aggregation site, Mix. Fast Company
Instagram Releases New Guide to Creating and Uploading IGTV Content
Instagram has put out a new video tip and content-creation guide for digital marketers looking to use the company’s recently-released IGTV long-form video platform. Social Media Today
LinkedIn adds QR codes to make sharing your profile easier
LinkedIn (client) has implemented QR-code-based profile sharing to make it easier for users to swap links via apps, websites, lanyards, and other means, a move that comes in conjunction with the company’s recent major language translation feature. Engadget
Instagram is testing a persistent Stories bar that follows you down the feed
Instagram has bumped up the on-screen visibility of its Stories bar with the test of a version that keeps following users as they scroll through their feeds. Will marketers find it helpful or annoying? The Verge
“I Was Devastated”: The Man Who Created the World Wide Web Has Some Regrets
“Get out your broomstick,” was among Web-creator Tim Berners-Lee insights as he offered up his latest thoughts on the future of the Internet. Vanity Fair
ON THE LIGHTER SIDE:
A lighthearted look at innovation dreamers, realists, and spoilers by Marketoonist Tom Fishburne — Marketoonist
Punk Algorithm Tells You What’s Not Trending — The Hard Times
- Lee Odden — The Top 5 Content Marketers and What You Can Learn From Them — Entrepreneur
- Lee Odden — 10 Common Reasons Why Influencer Marketing Campaigns Fail
— Social Media Today - Lee Odden — Influencers and Media Partners: How to amplify the reach of content — Orbit Media
What are some of your top content marketing news items for this week?
Thanks for reading, and we hope you’ll return next week for another round-up of the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.
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