Friday Wake-Up Call: Starbucks’ Pumpkin Spice Latte is coming (yes, already.) Plus other news to know today | Advertising

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Job interviews are stressful enough, now imagine trying to come up with thoughtful answers while playing “Fortnite.” As Ad Age’s I-Hsien Sherwood writes, European agency Dare.Win is looking for two creative interns in Paris to work on brands like Spotify, PlayStation, Bacardi and YouTube. And the interview will be held while playing mega-hit video game “Fortnite.” (For the uninitiated, check out “‘Fortnite’ explained in 79 seconds.”) The agency hopes the game will give them a sense of applicants’ problem-solving and decision-making skills. Plus, they’ll be able to converse via a voice chat feature on the game. Boris Lavergne, an agency creative, told Sherwood: “The questions will be mostly job-related, but there will also be questions about entertainment, their hobbies, their life. No pressure really. We’re here to meet new people and have fun doing it.”

OK, no pressure, sure. Those who are not “Fortnite” aficionados can also ask for a normal interview by emailing IDontPlayFortnite@darewin.fr.

Red House

Continue reading at AdAge.com