Airbnb will not actually host a sleepover at the Great Wall of China | Advertising

Airbnb had offered a tantalizing contest: the chance to sleep overnight at the Great Wall of China, where a watchtower would be outfitted with cozy furnishings and a four-poster bed. But days after the announcement, it called off the event.

On Chinese social media, some online commenters had expressed concerns about commercializing a historic site, or damaging it. In Airbnb’s initial response, it said it had worked with authorities on the project and that protecting the monument was of utmost concern.

But eventually, it called off the event, initially scheduled for next month, altogether. “While there was an agreement in place that was the basis for the announcement of this event, we deeply respect the feedback we have received,” the company said in a statement. “We have made the decision to not move forward with this event,” and will work instead on other projects.

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