The Savvy Marketer’s Guide to Tackling HubSpot Lead Scoring | B2B Marketing

Is your business using HubSpot’s Lead Scoring tool to help your sales reps focus on the best leads? Is your marketing team qualifying leads in an efficient way as they come through the digital door? Were you even aware that HubSpot has these capabilities?

Lead scoring is sometimes overlooked by marketing strategists who just don’t have the time or expertise to fully leverage this type of process. And despite all that lead scoring has to offer, a whopping 79% of B2B marketers have not yet established their strategy!

And there may be a reason why…

HubSpot’s lead scoring components may be intuitive, but coming up with a fool-proof lead scoring strategy is NOT. This comprehensive guide sets out to explain what lead scoring is, why it matters, and how to seamlessly plan, map and execute it from start to finish. Let’s turn you into a lead scoring pro, shall we?