3 Ways to Collect a More Genuine Customer Feedback | Customer Service
Genuine customer feedback creates opportunities for companies to earn more loyal customers, those who know that they can speak out about their problems and that they will be addressed.
It also helps to:
- measure customer satisfaction
- improve products and services
- show that you value customers’ opinions
- create the best customer experience
- establish reliable source of information to other consumers
- collect data that helps taking business decisions
Most customers ignore survey requests unless they have something very positive or very negative to say. The main reasons for this are that surveys often reach customers at inconvenient time and the customer doesn’t see any real value for themselves in completing the survey. And even if the customer has taken the survey offered, this often results in very generalized responses, which don’t give you as a company much insight about the customer or what their interests and difficulties are.(…)
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Published in Provide Support Blog, 2018. |
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