3 Frequently Overlooked Considerations for Your Responsive Website Design | B2B Marketing

When looking for answers to questions or information on a potential purchase, what do people tend to do first? They grab their phones. In light of this, businesses can no longer afford to not have websites that are optimized for mobile devices.

A smartphone or tablet user has one goal when visiting your site, searching for a specific item or finding an answer to their inquiry. And in today’s digital environment, information is expected to be easy to read and quickly presented in an intuitive, streamlined fashion. Too many clicks, pop-ups or scrolling in the way of getting to what the user needs is certainly going to increase page bounces. And a high bounce rate is a signal to Google that your website lacks quality and authority, resulting in your business being penalized in search results.

It’s a mobile first world – and there are a number of important considerations for creating and implementing a responsive website design that need to be on a designer’s mind when concepting or redesigning a site. A few are too often overlooked, and we’ll talk about them below. These tips for building a responsive website design will help you deliver information on mobile in a readable, direct, and fast manner.