Movie studio AI predicts who will like a film based on its trailer | AI

By Chris Baraniuk

In a world… where artificial intelligence seems unstoppable, one studio has developed algorithms that can predict what kind of audience will go to see a movie when it is released just by analysing film trailers.

Working out who will find a movie appealing is not an easy task. Film companies get anonymised data on who watches a movie after the fact, but by that point trailers to run alongside it have already been selected.

A team at 20^th Century Fox wanted to know whether an automated system could predict …