Jason Alexander is the latest KFC colonel in sitcom-style spot – Info Advertisement

Jason Alexander is the newest celebrity to hawk KFC.

The “Seinfeld” star is promoting $20 Fill Up meals in sitcom-style “What’s for Dinner?” ads breaking Monday.

The campaign featuring Alexander, best known for playing George Costanza on “Seinfeld,” includes a one-minute commercial that’s like the opening credits of a 1980s sitcom. In the spot, released Monday, parental roles and those of others in the cast, like the ever-present nosy neighbor, can apparently be filled by the colonel. There’s also a somewhat creepy couch that we’ll let you see for yourself.

“As the son of two working parents, there were plenty of dinnertimes when a bucket of chicken and all the fixins saved the day,” Alexander said in a statement. “It’s been fun to combine my personal love for KFC with my sitcom experience into a new take on the role of Colonel Sanders.”

(Sorry, “Seinfeld” fans: Alexander doesn’t grab any discarded chicken from the trash can in the spots released Monday.)

This isn’t Alexander’s first time in food-related ads. He’s promoted Jenny Craig and Rold Gold pretzels and was even in a Miller Lite commercial with Yogi Berra in 1987, before he was on “Seinfeld.” Last year, Alexander and his son had a series called “Dinner with Dad” on Freeform.

There’s a little bit of product news tied to this campaign. The $20 Fill Up now has four versions: new boneless breast filets, as well as Original Recipe chicken, Extra Crispy chicken and Extra Crispy tenders, each with sides and biscuits.

KFC’s second-quarter U.S. same-store sales rose 1 percent, an improvement from flat same-store sales in the first quarter, according to results Yum released earlier this month.