B2B Reads: Charisma, Content Creation, and the New ABCs of Sales – Info Sales

The ABCs Of Selling: Actually, Be Confirming
The ABCs of Selling have changed with todays market. Instead of Always Be Closing, we should Actually Be Confirming. Thanks for your thoughts, Ian Altman.

Don’t assume your team knows how to ask for referrals.
Telling doesn’t translate to doing. Your team might not know the best way to ask for referrals. Thanks for your insight, Joanne Black.

Trust in Marketing is at Risk. These CMOs and Marketing Influencers Share How to Fix
Expectations for marketing are higher than ever amongst business leaders and customers alike. It’s important to build trust and influence. Thanks for the tips, Lee Odden.

The 101 of Scaling Strategic ABM Campaigns
A few tips to get companies to the coveted strategic ABM phase, while also creating better campaigns that can be executed faster. Thanks, Justin Keller.

Work How the Experts Work: Tips and Techniques for High-Performance Marketing
A look at a number of techniques and tools that help expert marketers drive high performance for their highly collaborative teams today. Great article, John Reese.

The 5 Habits of Highly Successful Content Creators
For inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Thanks for your thoughts, Maggie Butler

5 Simple Ways to Write Better Emails
Some great tips for making your emails more effective. Thanks, Nathan Isaacs.

Technology Only Gets Us So Far
Technology will only get you so far, eventually you’ll have to have an actual conversation with a customer. Thanks for your thoughts, David Brock.

5 Crucial Data-Driven Marketing Trends and How to Exploit Them
As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. Where do you start? Thanks for the advice, Ajay Gupta.

Want To Close More Sales? It Takes More Than Charisma
It takes more than charisma to close sales. What really counts is aligning your company’s goals and values with those of your customers. And genuinely caring about people. Thanks for your insight, Bruce Weinstein.