Infographic: The best words to grab audience attention online – Info PR

Content might be king, but a well-written headline can be the crown jewel
of your online marketing.

Whether you are posting industry insights on your own website or newsroom
or using your owned media to drive traffic on social media, your words
matter.

Though it’s inadvisable to turn your blog into a keyword mad lib, some
words have a track record of delivering big content marketing wins.

[FREE GUIDE:
Brand journalism and content marketing—what’s the difference?]

This infographic from Short Stack shares words that do well on platforms
such as Twitter and Facebook, as well as words that drive clicks for blog
headlines.

It shares these winners:

• Blog posts:
  “hacks,” “surprising,” “science,” “history”
• Twitter:
  “free,” “help,” “retweet”
• Facebook:
  any post that offers discounts or deals

For these and other words that drive engagement, see the full infographic
below.