The Nonprofit Wrap-Up – July 2018 – Info Fund Raising

We wanted to share with you some nonprofit articles, opinions and resources that caught our eye in the month of July.

Engage More Donors With Your Brand This Year-End – “It’s really never too early to get started thinking about year-end campaigns. Let’s focus on the tools you already have: your brand and your donors.”
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If You’re Making a Difference, You Have Stories to Tell – “When your donors open your appeal letter or newsletter, do you bore them with a bunch of mind-numbing statistics, or do you share a story about how the Clark family moved out of a shelter and into a home of their own?”
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How to Take the Guesswork Out of Fundraising – “While fundraising is an art, it is also very much a science. Because fundraising is also a science, there’s plenty of solid research that can guide our efforts. In other words, you don’t need to rely on your gut to figure out the best fundraising approach.”
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Spend Time Actually PLANNING to Raise More Money for Your Cause – “In many development offices, staff are on a never-ending hamster wheel.The pace is unsustainable… unless, you take “time out” to plan.”
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5 ways to win back your lapsed donors – “The best way to reconnect with lapsed donors is to keep them engaged in the first place. Do you track your retention rate? Can you tell which donors might be in danger of fading away?”
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Expert Nonprofit Mission, Values, and Vision Advice from Claire Axelrad, J.D., CFRE:

What’s Your Nonprofit’s Body, Heart and Soul?

Mission. Values. Vision. Organized, they become your brand, and your singular and compelling case for support. Together they drive everything your nonprofit does today. And everything you will do tomorrow.
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You must know your unique story to build your nonprofit case statement. Here are two ways to help you get started building your case for support.
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Lead Your Nonprofit from Vision, Not Mission

More than ever before nonprofit leaders must lead from vision (brand promise), not mission (programs and process). Clarify your nonprofit vision.
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New from the experts at Bloomerang:

[FREE WEBINAR] What is Our Money Story? And How Do We Tell It?

Lori L. Jacobwith will show you how to reduce “talking about money” discomfort and show you how to powerfully include your money story in your fundraising communication.
Register now >>

[FREE DOWNLOAD] A Beginner’s Guide to Finding The Best Donor Prospects Hidden In Your Database

Whether you’re a small nonprofit who feels that prospect research is out of reach, or you’re looking to hire a professional prospect researcher and want to set them up for success, this eBook is for you.
Download now >>

[SURVEY] Can You Take This Survey On Nonprofit Bequest Marketing?

Did you know that bequest marketing produces the most ROI of any fundraising activity? That’s why we developed a comprehensive survey to study the current trends and opportunities in nonprofit bequest marketing.
Take survey >>

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8 Over-Looked Donor Prospects Hidden In Your Database, Just Waiting to Give More

In her excellent Thank You Calls eBook, Claire Axelrad lists first-time donors as the #1 segment of donors to make thank you calls to, and with good reason. But what if you just can’t get to all of them? Which first-time donors take priority?
Read now >>