What to watch in P&G earnings: More pressure on agencies — and Nielsen? – Info Advertisement

Here’s what to watch for from the biggest ad spender in the world:

Why it’s so important

What happens will affect marketing spending

That cost-cutting has been contagious, with Kimberly-Clark Corp. earlier this week citing cuts in agency and other “non-working” marketing spending in part for its ability to beat earnings forecasts despite flat sales.

Does P&G have any hope of raising prices?

Most competitors have struggled, which is actually good news for P&G

Still, P&G may not gain from others’ misfortunes

Gillette faces more nicks