Adobe Advertising Cloud, White Ops Tackle Ad Fraud in Connected TV Advertising – Info UI

Despite early growing pains, Connected TV (CTV) is beginning to live up to its early promise by combining the mass appeal of TV with the effectiveness of digital advertising. According to Nielsen, around one-third of Americans own and regularly use a smart TV or connected device to stream video (i.e. an Apple TV, Amazon Fire Stick or Roku), watching an average of 2.3 to 3.6 hours per day. Since these viewers are 23 years younger than the average linear TV viewer, advertisers have a unique opportunity to drive incremental reach with a cord-cutting or cord-shaving audience that averages high viewability and completion rates in excess of 95 percent. In all, it’s easy to see the format’s appeal to advertisers — and, sadly, purveyors of non-human traffic and advertising fraud.