What Role Content Plays in the Sales Process – Info Sales

Everybody says buyers are half way into their buying process before they talk to a sales person, is that true and if it is true what is the data source for this claim? One way to determine where people are in the sales process is how they engage with content and nobody does that better than DocSend. In this episode, Dave Koslow, COO at DocSend talks about the power of content and what it means for your company.

Links and Resources Mentioned in This Episode:

– Dave’s LinkedIn
– State of Sales Development Infographic
– Subscribe to Gabe’s Content

In This Episode You’ll Learn:

– How can content be used in the sales process
– What research is there about content and what it is doing in the sales process
– What content works best to push the sales process forward

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