Smart content execution will net a lot of inbound links – Info Marketing

I spend a lot of time trying to figure out why some content ideas get links and why some don’t.

There can be many reasons for a lackluster campaign. Sometimes you can figure out why things didn’t go well, sometimes you can’t. One thing I always look into is how well a content idea was executed.

Bringing an idea to life and having it succeed is very satisfying. Of course, not every link-building campaign nets a lot of links, but even if you have a weak idea or one with no “hook,” you can still make the campaign fly if you execute in a stunning or different way.

Here are some things to keep in mind when deciding how to bring your content ideas to life and explore parts of the process in turn. We’ll look at:

• The content idea itself.
• The resources you have for executing content.
• The timeline you’re working toward.
• The range of formats available to you.
• How the execution can directly affect someone’s ability to link to you.

Let’s jump in!

1. The idea

Coming up with a good idea that is link-worthy isn’t easy, and it can take time and a lot of experience.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Paddy is the co-founder of Aira, a digital marketing agency based in Milton Keynes in the UK. He has been working in SEO since around 2004 when he got bored studying for his Law degree and decided to build websites and learn to make money via Adsense. He now runs Aira who specializes in SEO, PPC and content-led link building campaigns, working with clients or all shapes and sizes around the world.