P&G Cuts Agency Budgets as Publicis Restructures Its Production Department – Info Advertisement

Publicis Groupe’s Publicis Communications hub has restructured the production departments at three of its New York-based creative agencies in an effort to adjust to the needs of unspecified clients, the holding company confirmed today.

According to two people with direct knowledge of the matter, the move also involved a round of layoffs.

“Publicis continues to position our agency for the future and unlock smart, agile and strategic solutions,” read a statement from a Publicis Communications spokesperson. “We’re being mindful about our moves in New York, which include restructuring resources to better serve clients and better deploy talent.”

As part of the move, the two sources said several executives, including the head of production at Publicis New York and at least one executive producer, were also laid off.

This latest move is in keeping with Pritchard’s much-discussed strategy for reducing waste and increasing efficiency by demanding greater transparency from its media partners, cutting its digital spend and reducing production costs.

This story has been updated to include the client’s clarifications.