BBDO beefs up AT&T creative leadership with McCann senior execs Vojta and Young – Info Advertisement

The duo made their first big mark while at Saatchi New York, on Tide’s “Miracle Stain” Super Bowl spot.

More recently, Vojta and Young worked on efforts for the March for Our Lives with the survivors of the Parkland, Florida, school shooting, which let students print price tags to wear indicating the amount of money their political representatives took from the National Rifle Association. They also created the “Toddlers Kill” spot for the Brady Campaign.

The work has recently taken a turn toward “big entertainment” with recent cinema spots created out of BBDO in Los Angeles that mash up completely different genres. The brand has consistently turned out compelling storytelling with its long-running responsible driving campaign “It Can Wait,” which this year digitally resurrected two teens who died in distracted driving accidents.

“These roles have become very big and require a lot of time with the clients,” MacDonald says. “We’ve needed people who are pretty established, who are able to take on all of these different challenges and who are enormously willing to experiment with the role and the way the nature of the work is changing.”