The New York Daily News social media team appeared to go a little rogue after deep staff cuts – Info Advertisement

Earlier today when we reported that Tronc’s New York Daily News is slashing its editorial staff by half, we noted that the newspaper’s Twitter account had retweeted tweets from its opinion page editor offering his thoughts about the importance of the paper’s journalism. Since then @NYDailyNews has also retweeted other similarly thoughtful endorsements, including:

Just some of the stories broken by the @NYDailyNews in past few weeks:
–A mini race-riot among FDNY members in the Bronx;
–NYPD failure to discipline officers despite blatant evidence;
–NYPD move to charge Pantaleo in Garner death;
–Non-stop exclusives re NYCHA scandal.

— Tom Robbins (@tommy_robb) July 23, 2018

and

.@NYDailyNews won its 11th Pulitzer Prize in 2017 for this investigation into the NYPD’s use of nuisance abatement laws to kick people out of their homes. https://t.co/A94IDs75GV

— Frank Matt (@fxmatt4) July 23, 2018

This afternoon, though, things got … weird. @NYDailyNews tweeted a gif of a scene from “Pulp Fiction” at 12:46 p.m. ET:

That’s a screenshot we took just in case the tweet was deleted—which of course it later was. Ad Age managed to save the gif before it disappeared, so here it is, FYI:

And then this was tweeted at 1:54 p.m ET—then deleted about 20 minutes later:

Ad Age also managed to save that gif before it was deleted:

What’s going on here? Commenters on the “Pulp Fiction” tweet think it’s pretty obvious:

100% posted by someone fired

— nybig4 (@nybig4) July 23, 2018

Hope they changed the password

— Rebecca I. Allen (@rebeccaallen) July 23, 2018

If they let the whole social team go, who’s gonna change the password?

— Joe Cool (@joecacola) July 23, 2018

I hope the person who posted the Pulp Fiction .gif changed the password before they left. ????

— Rebecca I. Allen (@rebeccaallen) July 23, 2018

As someone who works in social media, I can all but guarantee that there is no one outside of that team that knows how to access the google spreadsheet or on the email chain where the password is located.

Meaning they probably wouldn’t even have had to change it ????????????

— Joe Cool (@joecacola) July 23, 2018

Stay tuned!