LogoArchive #1 by BP&O – Info Branding

This first edition of LogoArchive in print was conceived, designed and sent to the printers for quotation within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Today’s zine format and the revival of the independent publishing spirit of the past is a provocation. It is an opportunity to further the practice of research, archival and dissemination beyond the book. A chance to investigate the potential of both individual object and its context within an ongoing project.

UPDATE: The last few copies are with counter-print.co.uk, thanks to everyone who has already bought a copy, to those that have shared images on Twitter and Instagram, and to LogoDesignLove and Design Week for writing articles about the project.

The layout of LogoArchive plays with two expressions in dialogue with one another. The first is the storybook; a response to the often blunt and convivial metaphors employed by mid-century logo designers. The second is archival; an articulation of the practice of recovery and documentation. These serve to not only divide content but bring to light the two components of LogoArchive; an appreciation of individual form language and their collative value.

Each cover, in its graphic immediacy, will call out a theme, rather than using titles. This first edition features animals and will be followed up with eyes, globes and arrows. LogoArchive also intends to run special collaborative editions, distinguished, perhaps, by a different coloured paper stock and a guest curator.

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