AT&T tries to dispel fears that it will turn HBO into a content mill – Info Advertisement

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Stankey addressed a New York Times report on comments that he made during an HBO town hall meeting earlier this month. During that meeting, he said he was looking for HBO to grow its subscriber base and program more hours of content, generating concerns that the premium pay-TV channel would turn into a content mill.

But on the call with Wall Street analysts on Tuesday afternoon, Stankey said that impression was wrong.

Stankey said he is looking to increase investment in HBO’s premium content by greenlighting additional projects already in the development funnel.

In addition to HBO, the WarnerMedia portfolio includes TNT, TBS, Cartoon Network, CNN, TruTV and the Warner Bros. studio.

Lesser’s ultimate goal is to create an advertising marketplace that incorporates both TV and video inventory and uses data to improve the ad experience for consumers and efficiency for advertisers. But he will need the help of rivals to fully realize that plan.