Adobe Target for the WIN: AI-driven “One-Click” Personalization Shines at the DMA Innovation Awards – Info UI

Auto-Target leverages powerful machine learning powered by Adobe Sensei, Adobe’s AI and machine learning framework, to introduce as many experience variations as marketers choose in order to personalize customer experiences across their digital properties – including websites, apps and IoT interfaces. Then, with one click of a button, Auto-Target automatically evaluates all behavioral and contextual variables to determine the best experience for each consumer. Those experiences are continuously optimized over time as the consumer takes additional actions.