Adobe Takes Home the ANA Genius Award for Analytics Innovation – Info UI

“The tools do a lot of the reporting and ‘the what’ to help the business units. What we’re trying to focus on is pushing into ‘the why’, ‘the who,’ and the predictive part, to identify what’s next,” said Mickey Mericle, vice president of Marketing and Customer Insights at Adobe, in the finalist video. “We use our data to look forward and to look beyond report cards.”