Adobe Launches Adobe Advertising Cloud TV for Personalized TV Advertising – Info UI

Clients are similarly upbeat. “With TV playing a significant role in Sparkling Ice’s media mix this year, as seen in our recent integrated marketing campaign Be Not Bland™, we wanted to leverage a platform that would help us navigate through the noise and get smarter with our offline strategy,” says Brian Kuz, Chief Marketing Officer of Talking Rain. “Adobe Advertising Cloud TV best positioned us for success by targeting our mass audience efficiently and effectively, while giving us the capability to measure and optimize our first national TV campaign.”