The Rise of the Experience DMP: Adobe Releases New Survey Findings – Info UI

Fast forward to 2018. Here at Adobe, we’re seeing brands continue to turn to Adobe Experience Cloud to deliver amazing, and personalized, customer experiences. A best-in-class DMP has transitioned from a nice-to-have, to a must-have in this increasingly competitive and complex consumer environment – where customers expect an experience that’s seamless, connected and unique. With all the data being collected across an organization, many groups (beyond the marketer and publisher) are seeing the impact and influence that one can have with a highly personalized customer experience at every step of the journey powered by the DMP.