Brand Identity for Hotel Motel by Caserne.“Hotel Motel is a… – Info Graphic Design

Brand Identity for Hotel Motel by Caserne.

“Hotel Motel is a high-end unisex sneakers brand. It’s also a workshop that revitalizes the Montreal’s leather industry knowhow. Notably, the project is a reaction to mass production and consumerism. The developed identity plays on contrasts by emphasizing the paradox between the elite and the common Hotel Motel.”

CASERNE is a graphic design studio located in Montreal. They offer creative solutions and appropriate graphic communication in relation to strategic issues of their clients: branding, publishing, packaging, web and motion design. Their approach to work is global. It’s functional, coherent and relevant.

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