B2B Reads: Surprising Prospects and Sales Rules Begging to be Broken – Info Sales

Four Niche-Industry Social Media Marketing Campaigns Done Right
A great look at four successful social media marketing campaigns in niche industries and what you can learn from them. Thanks for the article, Brandon Lewis.

2 Things Your Business Needs to Support Customer Retention
A look at a few things you can build into your business model to simplify customer retention in the long term. Thanks for the advice, Agi Marx.

Four Inside Sales Rules That Beg to Be Broken
Some common inside sales rules that may need to be reconsidered when looking at the evidence. Thanks for your insight, Ed Shineman.

Sales Pipeline Data Shows That Most Late Stage Opportunities Just Aren’t
Organizations must move from pipeline reviews and forecasts, to pipeline inspections and justifications. Great article, Dave Kurlan.

Unexpectedly Connected: 7 Steps to Surprising Prospects
A look at the warmer world of prospecting now that cold calling is dead. Thanks for the tips, Michael Crain.

Guiding Principles for Sales Content and Communications
The secret to getting your words heard, understood, and then re-shared when it comes to your content. Great advice, Elay Cohen.

What You Think is a “Sales” Problem is More Likely a Marketing Problem
There are no “sales magicians”, often in the earlier stages, it’s marketing to the rescue. Thanks for your thoughts, Jason Lemkin.

How to Sell When Buyers Are Already Making Up Their Minds
Selling is becoming more and more complex, you have to do what comes naturally to your customers. Thanks for the advice, Tiffani Bova.

How to Get Thousands of Views on Your LinkedIn Content
Some great tips for getting your content more views on LinkedIn. Thanks, James Carbary.

How to Master the Deal Review
A great look at deal reviews and how to get the most out of them. Thanks for your thoughts, Anthony Reynolds.