B2B Reads: Funnel Fundamentals and AI in B2B – Info Sales

10  Top of Funnel Fundamentals
Some great advice when it comes to building your funnel. Thanks, Lori Richardson.

B2B marketers are ‘generally unclear’ of what AI means, according to research
B2B marketers are still in the early stage of understanding AI and what it means for their businesses. Great article, Minda Smiley.

Dear CEO: Fix these three things and increase revenue
Three things your marketing and sales teams need to do to see real results. Thanks for the tips, Dan McDade.

3 Ways Customer Experience Differs From Customer Service
A look at the important difference between customer service and customer experience. Thanks for your thoughts, Carlos Hidalgo.

6 Great Email Lessons From the GDPR Deluge of 2018
Some helpful emailing advice learned from the GDPR email deluge. Thanks, John Hanson.

10 Overlooked B2B Optimization Opportunities to Boost Your Website
Some great B2B optimization tips to check out. Thanks, Iris Shoor.

3 Graphic Design Tips for Non-Designers
Visual content is extremely important for marketers, these are some great tips for those who want to create it themselves without the help of a graphic designer. Thanks for the tips, Midori Nediger

Why Better Prospecting Means Slowing Down
Sometimes faster isn’t better. It’s important to slow down a little if you want your prospecting to be successful. Thanks for your insight, Ben Taylor.

How Sales Managers Secretly Sabotage Revenue
Great sales managers are worth their weight in gold, but most sales managers fail to tip the scales. Thanks for your thoughts, Jason Jordan.

High-Profit Prospecting Secrets: Know the Customer’s Customer
What you learn about a customer’s customer will often apply to other prospects you want to reach. Thanks for the advice, Mark Hunter.