Adobe Named the Only Leader in Forrester Wave Report on Experience Optimization Platforms – Info UI

We see the recommendations capability of Adobe Target Premium as one of the solution’s most powerful capabilities, allowing our customers to use AI capabilities powered by Adobe Sensei to suggest products, content and services based on visitor behavior, visitor preferences, content similarity, top selling items, previously viewed items, and other criteria. Our customers additionally use recommendations to power suggestions for videos, white papers, technical support topics, and other types of content that don’t fall into traditional retail and e-commerce use cases.